DALLAS, Jan 4, 2010 / FW/ — “Where have all the flowers gone” sang Peter, Paul & Mary in 1961. Forty-nine years later, the answer is, to H&M’s Spring 2010 collection wherein hippie chic dominates with flower power.
Romantic, exotic, glamorous or abstract; H&M’s spring’s floral patterns provide an injection of creativity and a love of fashion into your wardrobe. This spring’s bright and flowery fashions can update and rejuvenate your wardrobe and offer a modern, sustainable look whatever your personal style.
Inspired by the chlorophyll-green gardens and sundrenched landscapes, the romantic garden collection is made using organic and recycled materials. All the garments have been produced using sustainable materials or using recycled PET bottles or textile waste.
The collection includes a feminine chiffon dress made from recycled polyester with a colourful garden print, a pinafore dress in organic cotton (cotton that has been grown without the use of hazardous chemicals) with romantic roses and a smock dress in organic cotton with an ethnic floral pattern.
An organic cotton top in a small floral design or a frilly chiffon top made from recycled polyester can be combined with cropped trousers or shorts in organic cotton and/or linen. A beige anorak can be worn over a floral jumpsuit, both of which come in tencel, a silky, renewable material produced with minimal environmental impact.
Photos courtesy of H&M