PARIS, Jan 25, 2010 / FW/ — Y-3 fans received a double treat from adidas last Wednesday night when world soccer star Zinedine Zidane attended the launch of the Y-3 Spring 2010 campaign and also a surprise preview of the label’s Fall 2010 collection which will be shown in its entirety in New York next month.
20 men’s key looks were revealed at the Paris presentation giving an exclusive first glimpse at the Autumn / Winter range. For the coming season, Yohji Yamamoto and adidas are inspired by the tension of two opposite aesthetic ideals: TRADITION vs. FUTURE; juxtaposing heritage and classic values with an extreme futuristic expression.
This idea is illustrated through the use of a traditional color palette of charcoal grey, navy, black & white juxtaposed by strong pop colors of kelly green, purple & sapphire with traditional silhouettes done up in technically advanced fabrics.
Stand out pieces include heavy knit fitted cardigans & blazers, wool flannel checked track pants & jackets, down jackets reinforced with Kevlar fabrics, jackets made from merino cashmere mixed with functional nylons, oversized wide gauge pull over sweaters & cardigans, oversized cropped pants, heavy wool knit leggings & cardigans as well as pea coats made of soft shearling leather.
Footwear provides a further example of this season’s theme where traditional sporting styles are highlighted by silver, bright purple and orange color accents that pop and push the futuristic idea further.
Photos courtesy of Y-3