Taylor Swift in KaufmanFranco
Taylor Swift in KaufmanFranco

DALLAS, Feb 1, 2010 / FW/ — It was a contest between Beyoncé and Taylor Swift on who will be the Queen of the Grammy. Beyoncé won as she took home 6 prizes including Song of the Year.

But, Beyoncé should not let her guard down because current teen-heartthrob Taylor Swift who just turned 20 received 4 Grammys including the top prize Album of the Year.

This is not a scene of the old guard versus the new guard; this is about the fractalization of the music audience. The days of one music genre dominating the airwaves are gone.

In an era where publishing can be as easy as uploading your music to a social networking site, stardom is within reach to more aspiring musicians than it was a decade ago.

Or, is it? The rules of the game had changed. It is not just about the music anymore. It is about going viral, to use a social networking term. It is about putting together an “act” beginning from your public persona to your private persona.

Case in point is Lady Gaga; a newcomer in the scene, her meteoric rise to popularity is largely due to her outlandish outfits. She is always a good copy for writers and always a photo-op wherever she goes.

Taylor Swift in Rebecca Taylor
Taylor Swift in Rebecca Taylor

And, so is Taylor Swift; sweet and poised, the country-pop singer can be the girl-next-door who became famous. Of course, an off-stage romance with Taylor Lautner who is also a teen heartthrob on his own because of the “Twilight” saga, keeps both Taylors on gossip columns and paparazzi list all the time.

The music remains the focal point, because if it was not, then there would be no tweets about Taylor Swift hitting sour notes during her performance with Stevie Nicks. Interestingly enough, being off-key on national television did not make her less popular.

In fact, because of social networking, those sour notes put her on Twitter trends. Go figure! Do we love Taylor Swift less? Of course not! Those mistakes just made her more human to us.

Record Of The Year
Use Somebody
Kings Of Leon

Album Of The Year
Taylor Swift

Song Of The Year
Single Ladies (Put A Ring On It)
Thaddis Harrell, Beyoncé Knowles, Terius Nash & Christopher Stewart, songwriters (Beyoncé)

Beyonce in Stéphane Rolland
Beyonce in Stéphane Rolland

Best New Artist
Zac Brown Band

Best Female Pop Vocal Performance

Best Male Pop Vocal Performance
Make It Mine
Jason Mraz

Best Pop Performance By A Duo Or Group With Vocals
I Gotta Feeling
The Black Eyed Peas

Best Pop Collaboration With Vocals
Jason Mraz & Colbie Caillat

Best Pop Instrumental Performance
Throw Down Your Heart
Béla Fleck

Best Pop Instrumental Album
Potato Hole
Booker T. Jones

Kid Cudi in Calvin Klein Collection
Kid Cudi in Calvin Klein Collection

Best Pop Vocal Album
The E.N.D.
The Black Eyed Peas

Best Dance Recording
Poker Face
Lady Gaga

Best Electronic/Dance Album
The Fame
Lady Gaga

Best Traditional Pop Vocal Album
Michael Bublé Meets Madison Square Garden
Michael Bublé

Best Solo Rock Vocal Performance
Working On A Dream
Bruce Springsteen

Best Rock Performance By A Duo Or Group With Vocals
Use Somebody
Kings Of Leon

Best Hard Rock Performance
War Machine

Fergie in Emilio Pucci
Fergie in Emilio Pucci

Best Metal Performance
Dissident Aggressor
Judas Priest

Best Rock Instrumental Performance
A Day In The Life
Jeff Beck

Best Rock Song
Use Somebody
Caleb Followill, Jared Followill, Matthew Followill & Nathan Followill, songwriters (Kings Of Leon)

Best Rock Album
21st Century Breakdown
Green Day

Best Alternative Music Album
Wolfgang Amadeus Phoenix

Best Female R&B Vocal Performance
Single Ladies (Put A Ring On It)

Best Male R&B Vocal Performance
Pretty Wings

Seal and Heidi Klum (in Emilio Pucci)
Seal and Heidi Klum (in Emilio Pucci)

Best R&B Performance By A Duo Or Group With Vocals
Blame It
Jamie Foxx & T-Pain

Best Traditional R&B Vocal Performance
At Last

Best Urban/Alternative Performance
India.Arie & Dobet Gnahore
Track from: Testimony: Vol. 2, Love & Politics

Best R&B Song
Single Ladies (Put A Ring On It)
Thaddis Harrell, Beyoncé Knowles, Terius Nash & Christopher Stewart, songwriters (Beyoncé)

Best R&B Album
Blacksummers’ Night

Best Contemporary R&B Album
I Am… Sasha Fierce

Colbie Caillat in Martin Katz Jewels
Colbie Caillat in Martin Katz Jewels

Best Rap Solo Performance
D.O.A. (Death Of Auto-Tune)

Best Rap Performance By A Duo Or Group
Crack A Bottle
Eminem, Dr. Dre & 50 Cent

Best Rap/Sung Collaboration
Run This Town
Jay-Z, Rihanna & Kanye West

Best Rap Song
Run This Town
Jeff Bhasker, Shawn Carter, Robyn Fenty, Kanye West & Ernest Wilson, songwriters (Athanasios Alatas, songwriter) (Jay-Z, Rihanna & Kanye West)

Rihanna in Elie Saab
Rihanna in Elie Saab

Best Rap Album

Best Female Country Vocal Performance
White Horse
Taylor Swift
Track from: Fearless

Best Male Country Vocal Performance
Sweet Thing
Keith Urban
Track from: Defying Gravity

Best Country Performance By A Duo Or Group With Vocals
I Run To You
Lady Antebellum
Track from: Lady Antebellum

Best Country Collaboration With Vocals
I Told You So
Carrie Underwood & Randy Travis

Best Country Instrumental Performance
Producer’s Medley
Steve Wariner

Best Country Song
White Horse
Liz Rose & Taylor Swift, songwriters (Taylor Swift)

Jennifer Lopez in Versace
Jennifer Lopez in Versace

Best Country Album
Taylor Swift

Best New Age Album
Prayer For Compassion
David Darling

Best Contemporary Jazz Album
Joe Zawinul & The Zawinul Syndicate

Best Jazz Vocal Album
Dedicated To You: Kurt Elling Sings The Music Of Coltrane And Hartman
Kurt Elling

Best Improvised Jazz Solo

WinnerDancin’ 4 Chicken
Terence Blanchard, soloist
Track from: Watts (Jeff “Tain” Watts)

Best Jazz Instrumental Album, Individual Or Group
Five Peace Band – Live
Chick Corea & John McLaughlin Five Peace Band

Katy Perry in Zac Posen
Katy Perry in Zac Posen

Best Large Jazz Ensemble Album
Book One
New Orleans Jazz Orchestra

Best Latin Jazz Album
Juntos Para Siempre
Bebo Valdés And Chucho Valdés

Best Gospel Performance
Wait On The Lord
Donnie McClurkin Featuring Karen Clark Sheard
Track from: We All Are One (Live In Detroit)

Best Gospel Song
God In Me
Erica Campbell, Tina Campbell & Warryn Campbell, songwriters (Mary Mary Featuring Kierra “KiKi” Sheard)
Track from: The Sound

Best Rock Or Rap Gospel Album
Live Revelations
Third Day

Best Pop/Contemporary Gospel Album
The Power Of One
Israel Houghton

Best Southern/Country/Bluegrass Gospel Album
Jason Crabb
Jason Crabb

Best Traditional Gospel Album
Oh Happy Day
(Various Artists)
Bill Hearn, Ken Levitan, Ken Pennell, Jack Rovner & Cedric Thompson, producers

Best Contemporary R&B Gospel Album
Audience Of One
Heather Headley

Best Latin Pop Album
Sin Frenos
La Quinta Estación

Best Latin Rock, Alternative Or Urban Album
Los De Atras Vienen Conmigo
Calle 13

Best Tropical Latin Album
Luis Enrique

Best Regional Mexican Album
Necesito De Ti
Vicente Fernández

Best Tejano Album
Borders Y Bailes
Los Texmaniacs

Best Norteño Album
Tu Noche Con…Los Tigres Del Norte
Los Tigres Del Norte

Best Banda Album
Tu Esclavo Y Amo
Lupillo Rivera

Best Americana Album
Electric Dirt
Levon Helm

Best Bluegrass Album
The Crow / New Songs For The Five-String Banjo
Steve Martin

Best Traditional Blues Album
A Stranger Here
Ramblin’ Jack Elliott

Best Contemporary Blues Album
Already Free
The Derek Trucks Band

Best Traditional Folk Album
High Wide & Handsome: The Charlie Poole Project
Loudon Wainwright III

Best Contemporary Folk Album
Steve Earle

Best Hawaiian Music Album
Masters Of Hawaiian Slack Key Guitar, Volume 2
(Various Artists)
Daniel Ho, George Kahumoku, Jr., Paul Konwiser & Wayne Wong, producers

Best Native American Music Album
Spirit Wind North
Bill Miller

Best Zydeco Or Cajun Music Album
Lay Your Burden Down
Buckwheat Zydeco

Best Reggae Album
Mind Control – Acoustic
Stephen Marley

Best Traditional World Music Album
Douga Mansa
Mamadou Diabate

Best Contemporary World Music Album
Throw Down Your Heart: Tales From The Acoustic Planet, Vol. 3 – Africa Sessions
Béla Fleck

Best Musical Album For Children
Family Time
Ziggy Marley

Best Spoken Word Album For Children
Aaaaah! Spooky, Scary Stories & Songs
Buck Howdy

Best Spoken Word Album (Includes Poetry, Audio Books & Story Telling)
Always Looking Up
Michael J. Fox

Best Comedy Album
A Colbert Christmas: The Greatest Gift Of All!
Stephen Colbert

Best Musical Show Album
West Side Story
David Caddick & David Lai, producers (Leonard Bernstein, composer; Stephen Sondheim, lyricist) (New Broadway Cast with Matt Cavenaugh, Josefina Scaglione & Others)

Best Compilation Soundtrack Album For Motion Picture, Television Or Other Visual Media
Slumdog Millionaire
(Various Artists)
A.R. Rahman, producer

Best Score Soundtrack Album For Motion Picture, Television Or Other Visual Media
Michael Giacchino, composer

Best Song Written For Motion Picture, Television Or Other Visual Media
Jai Ho (From Slumdog Millionaire)
Gulzar, A.R. Rahman & Tanvi Shah, songwriters (A.R. Rahman, Sukhvinder Singh, Tanvi Shah, Mahalaxmi Iyer & Vijay Prakash)
Track from: Slumdog Millionaire – Music From The Motion Picture

Best Instrumental Composition
Married Life (From Up)
Michael Giacchino, composer (Michael Giacchino)
Track from: Up – Soundtrack

Best Instrumental Arrangement
West Side Story Medley
Bill Cunliffe, arranger (Resonance Big Band)
Track from: Resonance Big Band Plays Tribute To Oscar Peterson

Best Instrumental Arrangement Accompanying Vocalist(s)
Quiet Nights
Claus Ogerman, arranger (Diana Krall)
Track from: Quiet Nights

Best Recording Package
Everything That Happens Will Happen Today
Stefan Sagmeister, art director (David Byrne & Brian Eno)

Best Boxed or Special Limited Edition Package
Neil Young Archives Vol. I (1963-1972)
Gary Burden, Jenice Heo & Neil Young, art directors (Neil Young)

Best Album Notes
The Complete Louis Armstrong Decca Sessions (1935-1946)
Dan Morgenstern, album notes writer (Louis Armstrong)

Best Historical Album
The Complete Chess Masters (1950-1967)
Andy McKaie, compilation producer; Erick Labson, mastering engineer (Little Walter)

Best Engineered Album, Non-Classical
Imogen Heap, engineer (Imogen Heap)

Producer Of The Year, Non-Classical
Brendan O’Brien

Best Remixed Recording, Non-Classical
When Love Takes Over (Electro Extended Remix)
David Guetta, remixer (David Guetta Featuring Kelly Rowland)

Best Surround Sound Album
Michael Bishop, surround mix engineer; Michael Bishop, surround mastering engineer; Elaine Martone, surround producer (Robert Spano, Atlanta Symphony Orchestra & Choruses)

Best Engineered Album, Classical
Mahler: Symphony No. 8; Adagio From Symphony No. 10
Peter Laenger, engineer (Michael Tilson Thomas & San Francisco Symphony)

Producer Of The Year, Classical
Steven Epstein

Best Classical Album
Mahler: Symphony No. 8; Adagio From Symphony No. 10
Michael Tilson Thomas, conductor; Ragnar Bohlin, Kevin Fox & Susan McMane, choir directors; Andreas Neubronner, producer;
Peter Laenger, engineer/mixer; Andreas Neubronner, mastering engineer (Laura Claycomb, Anthony Dean Griffey, Katarina Karnéus, Quinn Kelsey, James Morris, Yvonne Naef, Elza van den Heever & Erin Wall; San Francisco Symphony; Pacific Boychoir, San Francisco Girls Chorus & San Francisco Symphony Chorus)

Best Orchestral Performance
Ravel: Daphnis Et Chloé
James Levine, conductor (Boston Symphony Orchestra; Tanglewood Festival Chorus)

Best Opera Recording
Britten: Billy Budd
Daniel Harding, conductor; Ian Bostridge, Neal Davies, Nathan Gunn, Jonathan Lemalu, Matthew Rose & Gidon Saks; John Fraser, producer (London Symphony Orchestra; Gentlemen Of The London Symphony Chorus)

Best Choral Performance
Mahler: Symphony No. 8; Adagio From Symphony No. 10
Michael Tilson Thomas, conductor; Ragnar Bohlin, Kevin Fox & Susan McMane, choir directors
(Laura Claycomb, Anthony Dean Griffey, Elza van den Heever, Katarina Karnéus, Quinn Kelsey, James Morris, Yvonne Naef & Erin Wall; San Francisco Symphony; Pacific Boychoir, San Francisco Symphony Chorus & San Francisco Girls Chorus)

Best Instrumental Soloist(s) Performance (With Orchestra)
Prokofiev: Piano Concertos Nos. 2 & 3
Vladimir Ashkenazy, conductor; Evgeny Kissin (Philharmonia Orchestra)

Best Instrumental Soloist Performance (Without Orchestra)
Journey To The New World
Sharon Isbin (Joan Baez & Mark O’Connor)

Best Chamber Music Performance
Intimate Letters
Emerson String Quartet

Best Small Ensemble Performance
Lang, David: The Little Match Girl Passion
Paul Hillier, conductor; Ars Nova Copenhagen & Theatre Of Voices

Best Classical Vocal Performance
Verismo Arias
Renée Fleming (Marco Armiliato; Jonas Kaufmann; Orchestra Sinfonica Di Milano Giuseppi Verdi; Coro Sinfonica Di Milano Giuseppi Verdi)

Best Classical Contemporary Composition
Higdon, Jennifer: Percussion Concerto
Jennifer Higdon (Marin Alsop)
Track from: Alsop Conducts MacMillan, Ad

Best Classical Crossover Album
Yo-Yo Ma
(Odair Assad, Sergio Assad, Chris Botti, Dave Brubeck, Matt Brubeck, John Clayton, Paquito d’Rivera, Renée Fleming, Diana Krall, Alison Krauss, Natalie McMaster, Edgar Meyer, Cristina Pato, Joshua Redman, Jake Shimabukuro, Silk Road Ensemble, James Taylor, Chris Thile, Wu Tong, Alon Yavnai & Amelia Zirin-Brown)

Best Short Form Music Video
Boom Boom Pow
The Black Eyed Peas
Mathew Cullen & Mark Kudsi, video directors; Javier Jimenez, Anna Joseph & Patrick Nugent, video producers

Best Long Form Music Video
The Beatles Love – All Together Now
(Various Artists)
Adrian Wills, video director; Martin Bolduc & Jonathan Clyde, video producers