NEW YORK, Feb 28, 2010 / FW/ — Britney Spears continues to be the face of Iconix’s Candie’s label and headlines the Spring 2010 ad campaign, “Britney Spears Through the Lens” which was shot by three iconic photographers, Annie Leibovitz, Mark Seliger and Terry Richardson.
Shot at Paramount Studios in Hollywood late last year, the campaign is a series of photographs of Spears as seen through the lens of each master photographer with their own own unique and trademark style.
Annie Leibovitz’s photograph features Spears against an industrial backdrop, Terry Richardson photographed Spears on a plain white set with colorful props, while Mark Seliger created elaborate sets. Seliger’s first set was a French burlesque inspired pink dressing room and the second was a custom designed pink Harley-Davidson motorcycle against a perfect blue sky and green grass background.
Britney Spears commented, “Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie’s Only at Kohl’s ads. It was an amazing shoot and I know my fans are going to love the cool images.”
The “Britney Spears Through The Lens” campaign will be seen in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail.