NEW YORK, Feb 11, 2010 / FW/ — Shot by fashion photography Todd Selby, the Cole Haan Spring 2010 campaign is a celebration of family, friends, art, nature, community, competition, adventure, and love.
Unique in the sense that instead of using professional models or celebrities, Cole Haan and Todd Selby chose real life individuals chosen for their inimitable approaches to life and style for the campaign. Wearing Cole Haan, each individual was shot in their natural environment, producing a campaign that reveals everyday interests rendered meaningful and beautiful.
The tastemakers selected for the ad campaign include Harley Viera-Newton, a professional DJ and NYU student, Nicola Vassel, gallery director for Deitch Projects, Johnny Knapp, a writer, surfer, and entrepreneur, Magda Wosinka, a music industry photographer and guitarist, Moses Berkson, a photographer and music video director, and James Bond, a designer, surfer, and skater.
International tennis sensation, Maria Sharapova– the face of Cole Haan for the past two seasons and co-designer of a capsule collection for the brand– is also featured.
Photo by Todd Selby, courtesy of Cole Haan