Retail News Visual Merchandising

Kate Moss for Longchamp Launches at London’s Selfridges

Kate Moss for Longchamp at SelfridgesLONDON, Feb 16, 2010 / FW/ — To celebrate the launch in boutiques and shops of the new signature collection ‘Kate Moss for Longchamp’, the French accessories brand has developed a unique Rock ‘n Fashion lounge in the Wonder Room concept store.

The 140 square meter area allows visitors to discover the ‘Kate Moss for Longchamp’ collection in a striking zebra print atmosphere. The three themes of the collection are displayed on tailor-made furniture which showcases the colour palette of the bags against a setting of zebra black and white.

Two dedicated ‘cabinets of curiosités’ reveal the Rock spirit of the collection, in sound and pictures.

Available material includes behind-the-scenes video of the advertising campaign as well as CGI of the Rock’n Fashion lounge and Kate Moss at the launch party in The Ritz, Paris.