MADRID, Feb 24, 2010 / — One of the major sponsors of Cibeles Madrid Fashion Week, Italian car maker Lancia became more closely linked to the fashion world with the launch of its THINK’IN project wherein several designers wardrobed Spanish socialites and celebrities for a special runway presentation promoting responsible fashion.
This edition of Cibeles Madrid Fashion Week is undoubtedly more special for Lancia as it marks its involvement and integration on the catwalk. Furthermore, the Neptune Room, beginning this season will now be known as Sala Lancia.
The THINK’in runway show was staged on the last day of Cibeles Madrid Fashion Week, after which all the pieces that were shown on the catwalk are exhibited at the ARG Lancia Motor Dealer Madrid (Plaza del Marqués de Salamanca, 9) and will be auctioned on-line for charity.
At Cibeles Madrid Fashion Week, Lancia also premiered its Spanish series, the new ELLE Ypsilon, a car that was conceived via a unique collaboration between and Lancia and the ELLE brand.
The vehicle will be sale in the spring of 2010, represents an emblem of modernity represents a unique lifestyle.