PARIS, Mar 17, 2010 / FW/ — If fashion week is when fashion houses unveil their latest collections, BASELWORLD is the time and place when watchmakers present their latest creations.
Rolex, the leader in Swiss watchmaking, recognized the world over for the quality and precision of its watches is launching three new chronometers this week: the Oyster Perpetual Submariner Date, the Oyster Perpetual Explorer and the Oyster Perpetual Date Just Lady 31mm.
In the watchmaking world, the Oyster is iconic and mythical. Introduced in 1926, it is the first waterproof wristwatch. Rolex, through the years has the privilege of being able to give free rein to its creative potential. The company takes full advantage of its complete autonomy to innovate and reinterpret with continuity the fundamental principles responsible for the success of its watches.
This approach has been applied this year to the Submariner, the Explorer and the Datejust. These models, each with a unique identity, are recognized around the world as unsurpassable, timeless symbols of a certain art de vivre. They are presented in new versions drawing on the vast
Oyster Perpetual Submariner Date
The quintessential divers’ watch, the absolute reference in its genre, the Submariner has expanded its horizons far beyond the element of its birth in 1953, while denying nothing of its aquatic origins.
At home in the depths of the oceans, a universe in which it remains the basic instrument of every diver, it long ago conquered terra firma, as the watch of action. Waterproof to 100, 200, then 300 meters as it successively evolved since its launch, the Submariner has always been the symbol of Rolex’s supremacy in waterproofness.
New features: Timeless and impervious to the elements, it is today available in a steel version sporting new features. Its 40 mm case in 904L steel, synonymous with robustness, waterproofness and corrosion resistance, boasts a new rotatable bezel fitted with a practically scratchproof black Cerachrominsert — or green for themodel with the green dial — with platinum graduations.
Oyster Perpetual Explorer
So many attempts were necessary before Everest was finally conquered. It was 29 May 1953 and the heroes of the day, Sir Edmund Hillary and Tensing Norgay, were wearing Rolex Oyster Perpetual watches.
The direct descendent of this fascinating chapter of human adventure, the Explorer persists in expressing man’s irrepressible need for achievement. It continues to precisely embody perseverance, experience and creativity, and celebrate so strikingly the relationships between technical developments, experience in the field, thought and action.
The Explorer is the incarnation of the privileged relationship that has always existed between Rolex and the outside world. Faithful to its heritage and unique identity, the new Oyster Perpetual Explorer exemplifies that strength in today’s world, imparting a new elan to the sober and elegant lines which have long established it as an icon.
Crafted from a block of 904L steel with exceptional anti-corrosion properties, its slightly larger 39 mm case offers a bolder look and added comfort for the wearer. Equipped with a self-winding mechanical movement featuring a Perpetual rotor, a Parachrom hairspring and Paraflex shock absorbers, it reaches new heights of chronometric precision and resistance to extreme conditions. A reliable and robust timekeeping instrument.
Oyster Perpetual Datejust Lady 31 mm
Fresh, refined and elegant – the fitting descriptions of the gracefully feminine new Rolesor models in the Oyster Perpetual Datejust Lady 31 mm collection.
An ode to passion and sensuality, these delicate gems for daily wear are an invitation to share in their carefree youthfulness. They celebrate with brio the marriage of their materials — precious stones, 18 ct gold and 904L steel — and colours.
These new Lady 31 mm models in yellow, white and Everose Rolesor are available with a wide range of dials and decors. The floral motifs on the dark rhodium, and champagne and pink dials are produced using an electroforming technique, a very subtle deposition of material that reproduces the design with extreme precision. These visually attractive motifs give pleasing volume to the dial.