British Fashion Council
British Fashion Council

NEW YORK, Mar 23, 2010 / — The British Fashion Council’s (BFC) international design initiative LONDON show ROOMS opens today in New York at the Soho Grand to showcase 23 of London’s leading emerging fashion talents for three days.

This initiative, which is in partnership with Centre for Fashion Enterprise, aims to develop the profile of these designers through media coverage and introductions to US media, creatives and retailers.

Designers are selected to take part if they have participated in LONDON show ROOMS in Paris or receive support from the Centre for Fashion Enterprise Mentoring or Pioneering programmes.

London has a reputation for developing the world’s most innovative emerging design talents and London show Rooms in New York brings together many of those identified as London’s future stars including Atalanta Weller, Christopher Raeburn, Craig Lawrence, David Koma, Eun Jeong, Fannie Schiavoni, Hannah Marshall, Heikki Salonen, Holly Fulton, James Long, Jean Pierre Braganza, KTZ, Louise Gray, MFP-Maria Francesca Pepe, Mark Fast, Mary Katrantzou, Meadham Kirchhoff, Michael Lewis, Michael Van Der Ham, Natascha Stolle, Peter Pilotto, Tim Soar and Todd Lynn.

Five of these designers received the prestigious BFC NEWGEN award sponsored by Topshop to exhibit at London Fashion Week for the first time this February: Christopher Raeburn whose sustainable signature parachute fabric collection also won him support from the BFC’s sustainable fashion initiative estethica sponsored by Monsoon, Natascha Stolle with her quirky-chic take on soft tailoring MFP-Maria Francesca Pepe whose avant-garde ready-to-wear and jewellery pieces have inspired collaborations with Francesca Burns and Jens Laugesen, Louise Gray with her free spirited creations and revolutionary fabric developments and Fannie Schiavoni’s handcrafted androgynous yet versatile chain jewellery.

Mar 23 – 25, 2010
Soho Grand
310 West Broadway
New York, NY 10013-2225
Tel: 212 965 3000