News

SKECHERS Opens New Flagship Store in London

skechers store londonLONDON, Mar 5, 2010 / FW/ — American footwear brand SKECHERS opened a flagship store in the heart of Covent Garden at 2/3 James Street, the label’s second location in London.

Exclusively located on the Royal Opera House property across from the famed Covent Garden Market, the new SKECHERS location is a central magnet for shoppers worldwide, the new store is the latest in a growing network of global destinations showcasing the brand.

In addition to the SKECHERS retail store on London’s Oxford Street, the Company’s flagship stores include high-profile locations in New York’s Times Square, Los Angeles’ Hollywood & Highland and Universal CityWalk, and San Francisco’s Powell Street, as well as Toronto, Paris, and Shanghai. SKECHERS currently owns and operates more than 280 retail stores in the United States, Canada, Europe and Asia.

Designed to infuse the Opera House’s architectural design with SKECHERS’ sensory retail philosophy, the flagship store showcases sculptured gypsum wall panels and premium solid black oak flooring, as well as signature SKECHERS looks such as blue florescent acrylic wall displays and table tops, LCD screens, color-changing LED lighting, and light box graphics.

A living catalogue, the store features a broad range of SKECHERS athletic, casual and dress styles for men and women, along with a dedicated children’s department illuminated with the brand’s animated characters. The Company’s popular Shape-ups fitness footwear collection also prominently features in its own shop-in-shop, promoted with graphic images and four LCD screens playing Shape-ups instructional videos.

www.skechers.com