NEW YORK, Mar 23, 2010 / FW/ — Attention visual merchandisers! Now is your time to shine! Swiss watchmaker Tissot has announced a new international design competition to create the watch displays of the future.
The task in hand is the creation of an innovative concept for displaying Tissot timepieces, rising to the challenge of showcasing the product as the hero of window displays in a highly competitive retail environment.
Targeting aspiring talents currently studying or working in design, architecture or a related creative discipline, the contest aims to generate inspiring and unexpected inputs from individuals from outside the watch industry.
The winning individual or group will be rewarded by having their design visible in 16,000 shop windows around the world. In addition to this honor there is a selection of attractive prizes to reward the holders of the first, second and third places, which include watches, cash and a trip to Switzerland for the first place winner or group of winners.
Those wishing to participate in the Tissot International Display Design Contest (TDDC) can register under WWW.TISSOT.CH/TDDC To gain access to detailed documents and background on the brand.
The contest opened on 15 February and all entries must be received by May 31st 2010 for assessment by the jury of experts.
On launching the contest, Tissot president Francois Thiebaud emphasized, “Ever since the brand began in 1853, its success has been driven by innovation. This design contest is a further example of our commitment to thinking outside the box in all aspects of our brand and product development.”
For contest information and rules please visit www.tissot.ch/tddc
1st prize: 1 T-Touch for each member of the group, 5,000 CHF (equivalent to approximately $4,700.00) for the group and a trip to Switzerland for the Award Ceremony for each member of the group
2nd prize: 1 Tissot Le Locle watch for each member of the group and 3,000 CHF (equivalent to approximately $2,800.00) for the group
3rd prize: 1 watch from the Trend Tissot Collection for each member of the group and 1,000 CHF (equivalent to approximately $940.00) for the group
This is a very cool contest from Tissot. I can’t wait to see what is submitted.