DALLAS, Apr 21, 2010 / FW/ — Taking a cue from Target’s highly successful designer collaborations, Alternative, the lifestyle apparel that inspires authenticity and comfort is launched yesterday the limited-edition Alternative Apparel by Richard Chai and Jeremy Scott created exclusively for the brand.
The signature Jeremy Scott and Richard Chai for Alternative Apparel pieces—which debuted to rave reviews in February at New York Fashion Week—will be sold exclusively on Refinery29.com from April 20 through May 20, 2010.
Inspired by Alternative’s fashion-forward styles and unprecedented comfort, Chai and Scott each designed a series of signature looks utilizing Alternative’s high-quality, cutting-edge fabrics.
The New York-based Chai, who was recognized earlier this year for his accomplishments in menswear with a nomination for the 2010 GQ/CFDA Fashion Award, worked with Alternative’s luxurious linen jersey and modal silk fabrics to create several reworked and reinterpreted t-shirts, bringing a cool, laidback edge to the classic tee.
Using Alternative’s super-soft and refined micro-modal spandex fabric, celebrity favorite Jeremy Scott created three sexy, sophisticated “little black dresses” which take on various incarnation s with raised necklines, hoods and shoulder details.
While Chai and Scott were each able to illustrate a unique artistic vision through their respective Alternative Apparel collections, the inventive designers’ pieces share a sophisticated, street-chic vibe perfect for the woman on the go.
“We’re thrilled to be collaborating with two of the fashion industry’s most well-respected creative forces,” said Alternative founder and Chief Creative Officer Greg Alterman.
“Introducing these pieces on Refinery29.com will allow a whole new audience to experience Alternative’s innovative fabrications combined with Jeremy Scott’s and Richard Chai’s visionary designs.”
The exclusive designer pieces will be sold in limited quantities on Refinery29’s virtual pop-up shop at price points ranging from $69–$129.
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Photos courstey of Alternative Apparel