MILAN, Apr 28, 2010 / — Roberto Cavalli created the Just Cavalli line in 2001, dedicating it to a new generation of free spirits. True to the label’s design philosophy, designer Roberto Cavalli is launching the Just Cavalli “Easy” Timepiece Collection and “Africa” Jewels Collection that follows his highly imaginative eclectic style.

The collection has a strong personality and targets men and women who relate to a style that carries out experiments and continual research. Just Cavalli is like a laboratory of ideas where tomorrow’s style of tomorrow is studied and defined – today.

Just Cavalli, originally thought up for a younger audience, has evolved into a mature prêt-à-porter collection, a complete independent line for consumers no longer identified by an age bracket but by their different concept of style and aesthetics.

From May 2010 the following collections will be on sale at all authorized retailers:


Ethnic and modern, the Africa collection is inspired by the iconic element of the Cavalli world: the animalier print; and fuses elegant shapes with aggressive style. A key piece of the collection is the zebra-stripe style, which is enhanced with crystals.

  • PVD Silver Plated or PVD Yellow Gold necklace with crystals on pendant
  • PVD Silver Plated or PVD Yellow Gold matt/polished double bangle with zebra stripe pendant with crystals
  • PVD Silver Plated or PVD Yellow Gold ring with crystals on the collet.


A feminine collection characterised by the elegant round shape of the case and precious crystal crown on the bezel. The dial comes in three different versions: with a coin motif and the Just Cavalli signature, with crystals and overlapping numbers embellished with ‘diamond dust’ or the words ‘I Love Just Cavalli’, the brand’s declaration of love.

  • 41 mm case in Stainless Steel or silver plate, PVD yellow gold and rose gold with crystals on the bezel
  • Wrist strap in Leather, Stainless Steel, PVD Gold and PVD Rose
  • Movement: Miyota 2035 3H
  • Water Resistant: 3ATM