Accessories

Maidenform Introduces the Ultimate Push Up Bra

DALLAS, Apr 27, 2010 / FW/ — With the décolleté as a mainstay in today’s woman’s wardrobe, having the proper bra for it is a must. Seeing this need by women, Maidenform presents the Ultimate Push Up bra, a bra so magical it boosts you 2 cup sizes all while maintaining your natural shape.

“The Ultimate Push Up bra was inspired by a return to the shapelier figure…a return to curves,” says Steve Castellano, Senior Vice President of Merchant and Design Operations at Maidenform.

The Ultimate Push Up bra promises to deliver ultimate confidence, empowering women to celebrate their curves and find beauty in their natural shape.

Added to that, it also very comfortable to wear. Its two-ply wing technology and plush fabric provide seamless comfort while the unique cup design keeps your natural shape in place so you don’t have people buzzing about whether you “did” or “didn’t”!

The Ultimate Push Up bra is available at retail locations nationwide at a suggested retail price of $34.00. It is available in sizes 32-36A, 32-38B, 34-38C, and 34-36D in Ivory, Body Beige, Black, Femme Fatale Print, and Fuchsia Blossom.