MILAN, May 6, 2010 / FW/ — Brioni breaks new grounds as it opens its first ever boutique in Mexico. Located at Mexico City’s Avenida Presidente Masaryk, the most exclusive area of the city, the new Brioni boutique is spread over two floors and measures 450 square meters.

With Andrea Perrone, Chairman and CEO of the Group Brioni in attendance, the new boutique was inaugurated in the presence of Mexico City’s local personalities and the city’s fashion elite.

“We are happy and excited. Opening a new store is always a new challenge, yet with this new location, Brioni is committed to develop the brand in this market,” says Andrea Perrone.

The new boutique in Mexico City follows the recent openings in Barcelona, Beijing and Shanghai and Tokyo, with more locations expected to open the rest of 2010.