DALLAS, May 1, 2010 / FW/ — Described as “the most rock & roll car rally ever staged,” Gumball 3000 is famed for its legendary cars and celebrity participation.
Incorporating a new 3000 mile route each year, the attraction of the Gumball transcends social barriers, appealing to the adventurer in everyone, regardless of status or wealth; combining grease, glamour and guts in equal measures, stretching the experiences of travel and entertainment – just that bit further.
From May 1st through May 7th, the 3000 mile route will kick off in London and stop in Amsterdam, Copenhagen and Stockholm before making the hop across the pond to Boston. The rally will continue to Quebec City and Toronto before ending in Times Square in New York City.
For a third year in a row, PUMA has signed on as the exclusive sportlifestyle sponsor, bringing its mix of sports to this high-octane road trip with special events and activations along the way.
PUMA will host three cars in this year’s rally. Team PUMA features actress and award winning recording artist Eve, actor Idris Elba, and James Bond, sneaker and street style influencer and co-owner of the legendary sneaker shop UNDFTD.
In addition, all 120 cars in the 12th annual rally will be branded with PUMA’s signature formstripe and iconic PUMA cat logo as part of the Official Gumball 3000 Sticker Kit.
Some of the finest and most exotic cars in the world are entered into the rally and spectators along the way can be sure to catch a glimpse of Bugatti’s, Rolls Royce’s, Ferrari’s and Lamborghini’s all customized with PUMA’s iconic branding for this global event.
As part of PUMA’s involvement in the Rally, the brand will release two limited edition sneakers to celebrate the successful partnership. An exclusive SL Street Gumball 3000 will be available at Journey’s, PUMA Stores, and puma.com.
PUMA and UNDFTD will also release a limited edition Comp-Star-Gumball 3000. Both are slated to be available just in time for the drop of the flag. A special PUMA Gumball 3000 tee shirt will also be available in select US cities where the rally will be visiting and online at shop.puma.com.
PUMA will document their Gumball 3000 Rally experience and share all of the action along the rally on pumagumball.com. The site will feature exclusive photos, videos and blog entries as well as event info and special offers.
Fresh off the heels of completing the rally, PUMA driver Eve will make a special appearance at Journeys’ 34th street location in NYC on May 7th from 5:00 pm – 6:00 pm to meet fans and talk about her experience during the event.
