PARIS, May 10, 2010 / — With the World Cup slated to begin Jun 11th, Smalto urges football fans to wear their team’s colors with the limited edition Smalto 10 sneaker.

Available in the colors of the 32 selected teams, the Smalto 10 allow enthusiasts to follow their team with all the Smalto elegance and thus also allowing the meeting of fashion and the world of football.

Timeless curves, perfect cut and absolute comfort, Smalto 10 takes the mythical codes of the brand in a sportswear version, made in Italy. Touches of color in suede or patent leather are applied to the traditional white of the sneakers, discreetly recalling the colors of the flags.

Ergonomic, this leather sneaker matches the shape of the foot perfectly and allows one to adopt a casual-chic style good for relaxing or for town wear. This sneaker is perfect for the chic elegant supporter, amateur of sport and sensations.

Smalto 10 is available from mid May in all Smalto boutiques and the brand’s corners of the Parisian department stores (Galeries Lafayette, Printemps) at the recommended retail price of 249 euros.