“I am so excited to become the next COVERGIRL. I have admired many of the COVERGIRLs since I was a little girl . . . great artists and actresses who are confident and still themselves,” commented Taylor Swift about her new role as spokesperson for a new line of luxury products for the brand.
Taylor Swift just finished her first shoot for her debut advertisements for the beauty giant with the ads scheduled to be released in January 2011.
With millions of fans worldwide, Swift has achieved remarkable success since first entering the country music scene in 2006. To date she has sold more than thirteen million albums and is the top-selling digital artist in music history.
Her second album, Fearless, has spent more weeks in the top spot on Billboard’s all-genre Top 20 chart than any other album this decade. The GRAMMY Awards, the Country Music Association, the Academy of Country Music, and the American Music Awards all named Fearless the 2009 Country Album of the Year and, this year, the album won the all-genre GRAMMY Award for Album of the year.
Last year, Swift earned the American Music Award for Artist of the Year and was the youngest artist ever to win the prestigious CMA Award for Entertainer of the Year.
“With her fresh beauty and authentic style, Taylor is a wonderful addition to the COVERGIRL family,” said Vince Hudson, General Manager, COVERGIRL Cosmetics.