LONDON, Jun 10, 2010 / — The British Fashion Council (BFC) announced today the 21 winners of the BFC NEWGEN sponsorship, supported by Topshop who will show at the London Fashion Week in September 2010.

The recipients of NEWGEN, sponsored by Topshop are:

Catwalk sponsorship: David Koma, Holly Fulton, Mary Katrantzou, Michael Van Der Ham and Peter Pilotto.

Presentation sponsorship: Craig Lawrence and Louise Gray.

Installation sponsorship: Christopher Raeburn, Dominic Jones, Fannie Schiavoni and Yang Du.

Exhibition sponsorship: Atalanta Weller, Chau Har Lee, Christopher Raeburn, Craig Lawrence, David Koma, Dominic Jones, Fannie Schiavoni, Felicity Brown, Heikki Salonen, Holly Fulton, Jordan Askill, J. JS Lee, JW Anderson, Louise Gray, Mark Fast, Mary Katrantzou, Michael Lewis, Michael Van Der Ham, Peter Pilotto, Sykes and Yang Du.

Three designers will be making their on-schedule debut this season – Michael Van Der Ham, Holly Fulton and David Koma.

Michael Van Der Ham has been awarded sponsorship for a standalone catwalk show to showcase his asymmetric patchworked lurex, lame and silk dresses. Holly Fulton’s collection of contemporary graphic dresses and clean geometric lines will be shown back to back with David Koma’s intricate, sculptural body-con dresses.

Continuing to show on the catwalk schedule with NEWGEN sponsorship is Mary Katrantzou and Peter Pilotto. Mary’s digital printed collection last season presented photographic images of lace, jewels, medals and glints of metallic whilst Peter Pilotto showed a pioneering collection of constantly evolving twists on draped digital print.

Craig Lawrence’s elaborate knitwear recently worn by Lady Gaga will be shown in a presentation format once again, as will Louise Gray’s colourful, quirky, hand-embroidered collection.

Five first time NEWGEN exhibitors will feature in the exhibition this season including Heikki Salonen, Felicity Brown and Yang Du. Heikki showed an AW10 collection encompassing industrial-urban and military trends as part of the Fashion East showcase whilst Yang Du’s surrealist knitwear collections have already generated a cult following in both Japan and China. Felicity Brown’s hand-dyed dresses with pleating, folding and layering display an expert eye for detail developed through her previous work for Alberta Ferretti, Loewe and Lanvin.

Also receiving NEWGEN sponsorship for the first time is Chau Har Lee whose sculptural, laser-cut shoes will be on display in the exhibition alongside existing NEWGEN shoe designers Atalanta Weller, who challenges the boundaries of fashion footwear, and Michael Lewis who worked for several established fashion houses before creating his own new luxury footwear collection.

Former Ksubi and Dior Homme designer Jordan Askill will also be receiving NEWGEN sponsorship for the first time to display his conceptual jewellery line at LFW alongside the innovative and edgy jewellery collections from Dominic Jones and Fannie Schiavoni.

Topshop continues its support of the NEWGEN scheme for the eighteenth consecutive season. Offering additional support to designers by providing show venues and commissioning special collections available during and beyond London Fashion Week, Topshop directly contributes to the business development of some of the most exciting design talents in London today.