DALLAS, Jun 10, 2010 / — SoftSheen-Carson Dark and Lovely is partnering with Essence magazine in search for the next star for the newest Dark and Lovely ad.

On Saturday, Jun 12th, from 11:00 AM to 2:00 PM, a panel discussion and LIVE CASTING CALL will be held at The Wit Hotel in Chicago.

The national “Are you Dark and Lovely? Show it off!” Contest will run through July 6, 2010, with a winner to be announced in the October issue of Essence. The winner and one friend will be flown to NYC for a photo shoot, hair makeover by SoftSheen-Carson Artistic Director and celebrity hairstylist Johnny Wright, plus a $5000 shopping spree with celebrity stylist Carlton Jones.

All participating attendees will have their photo taken on site and express in writing why they are Dark and Lovely. Please log on to www.essence.com/darkandlovely  for contest rules and other locations and times.

The day will also include a panel discussion “Getting a polished look from head toe”. Panelists include: LisaRaye McCoy (The Real McCoy, TV One), Carlton Jones; celebrity stylist and Tasha Turner, Essence Contributing Editor

TheWit Hotel
201 N. State Street
Chicago, IL
Saturday, June 12, 2010
11:00am – 2:00pm