NEW YORK, Aug 31, 2010 / FW/ — Commissioning 22 of the world’s most notable fashion designers to design one-of-a-kind little black dresses, SWAROVSKI ELEMENTS started the 22 Ways to Say Black initiative benefiting cancer research.
On September 20, 2010 at the acclaimed gallery, Phillips de Pury & Company in New York City, under the high-patronage of Carla Bruni-Sarkozy, the one-of-a-kind dresses will be auctioned off by Simon de Pury, with 100% of the proceeds to benefit the American Cancer Society and La ligue nationale contre le cancer in France.
Black has often been referred to as “basic,” but in the world of fashion, the celebrated “little black dress” is anything but.
A starting point of haute couture both modern and in times past, the “little black dress” is where creative talent has truly shined.
With this in mind, SWAROVSKI ELEMENTS commissioned Giorgio Armani Privé, Givenchy by Riccardo Tisci, Lanvin by Alber Elbaz, Sonia Rykiel, Vivienne Westwood, among other designers, to explore the aesthetic possibilities of precision cut crystals and the iconic little black dress.
These original creations, all embellished with SWAROVSKI ELEMENTS, are now being put to their highest purpose, to be auctioned off to benefit the American Cancer Society and La ligue national contre le cancer, two leading cancer charities.
Throughout New York Fashion Week, beginning September 7 through September 20, visitors to the New York Meatpacking District outpost of Phillips de Pury & Company can preview these unique pieces which will be on display prior to the auction on the evening of the September 20.
After the auction there will be an exclusive cocktail hosted by Nadja Swarovski, Vice President of International Communications.
One hundred percent of the proceeds of the auction and its accompanying catalogue, 22 Ways to Say Black, will benefit the designated charities. Published by Éditions Dilecta, the noted Paris-based art publishing house, the catalogue is available on Amazon.com and at select outlets in the United States and abroad.
For a full list of distribution outlets in the United States and abroad, please visit www.swarovski-elements.com/black .