NEW YORK, Aug 25, 2010 / — Fourteen of the industry’s top models – Lily Donaldson, Jourdan Dunn, Chanel Iman, Liya Kebede, Miranda Kerr, Abbey Lee Kershaw, Karlie Kloss, Doutzen Kroes, Karolina Kurkova, Sasha Pivovarova, Joan Smalls, Lara Stone and Stella Tennant appear in a new public service announcement (PSA) supporting Fashion’s Night Out.
Directed by world renowned photographer Peter Lindbergh, the PSA was shot in locations throughout New York City and promotes not only the celebration on September 10, 2010, but the wonderful charity the sale of the t-shirts worn in the video benefit: The NYC AIDS Fund in the NY Community Trust.
The PSA will run on TV, online and in New York City taxi cabs leading up to the one-night-only worldwide event on September 10.
The official Fashion’s Night Out collection t-shirts, tank tops, and hoodies are now available online and at select retailers nationwide, with 40% of proceeds from sales to benefit the The New York City AIDS Fund in The New York Community Trust.
For more information, please visit www.fashionsnightout.com.