Feature

G-Star Raw World Chess Challenge on Sep 10th

NEW YORK, Sep 3, 2010 / FW/ — Though not advertised as part of Fashion’s Night Out, G-Star Raw will host a global chess competition: The RAW World Chess Challenge at the Cooper Square Hotel in New York City on September 10th.

Everyone in the world is invited to play Magnus Carlsen, the no.1 chess player in the world and G-Star’s new Fall/Winter 2010 advertising campaign model, together at once, live on the internet.

Although Magnus currently is the no.1 ranked chess player (the youngest ever), he is not the ruling World Chess Champion. The RAW World Chess Challenge is offering Magnus the opportunity to prove that he truly is the world’s best chess player… but only if he can beat the entire world first!

How to beat Magnus Carlsen

The RAW World Chess Challenge gives chess players around the world the opportunity to beat Magnus at his own game during this online game of chess. Three Chess Grandmasters, Maxime Vachier-Lagrave from France, Hikaru Nakamura from the United States and Judit Polgár from Hungary, will suggest a move each to the registered public. The public can vote online for their favourite move to be played against Magnus.

Renowned Chess Grandmaster Maurice Ashley, the world’s first African-American chess player to reach this status, will provide live commentary on the RAW World Chess Challenge. Chess icon Garry Kasparov will participate as the official ambassador of this world-wide challenge.

More information on the RAW World Chess Challenge can be found on: www.g-star.com/rawchess