NEW YORK, Sep 1, 2010 / FW/ — A favorite of Halle Berry, Sienna Miller, Paris Hilton and Rachel Bilson, just to name a few, designer Yoana Baraschi plans to propose a mixture of 70’s and 90’s sportswear classics are reinvented with a modern touch of graphic prints, timeless florals and animal prints for Spring 2011.

Inspired a woman fierce in spirit, yet utterly feminine, evoking the sensual confidence of a 70’s Romy Schneider or Gena Rowlands in John Cassavetes films, the Yoana Baraschi Spring 2011 collection plays on a color palette that includes sun-kissed shades of coral, lemon, lavender and aqua, complimented by gentle urban grays and weathered natural whites contrasted by navy are found on the season’s key silhouettes.

A native of Bucharest, Romania, Yoana Baraschi studied Sculpture at the Fine Arts Institute of Bucharest before moving to Paris and finding that fashion is where she belongs.

Staying at the French capital for four years, she worked at Emmanuelle Khahn and Studio de Style Jean Azel before becoming Associate designer on collections such as Leonard, Cacharel, Mugler, and Façonnable.

But, it was in New York where she finally bloomed as a designer, where in 1999 she began working as Creative Director for Betsey Johnson and finally launching her own collection 2002.

Today, Yoana Baraschi now has showrooms representing her collection in New York, Los Angeles, Dallas, Atlanta, and London and can be found in approximately 500 department and specialty boutiques globally such as Neiman Marcus, Nordstrom, Bloomingdale’s, Macy’s West, Intermix, and Fred Segal.


New York Fashion Week Spring 2011