NEW YORK, Sep 24, 2010 / — Times have really changed. Not even 10 years ago, no high fashion luxury retailer will sell online. But, those days are gone and German luxury label VONROSEN is raising the ante higher by choosing to sell exclusively online!
The newest online sensation, VONROSEN makes shopping online a members-only affair. To access the collection and begin shopping, you have to sign up for membership at VONROSEN.com.
As David von Rosen, designer and founder of the label explains, “Over the years I’ve noticed that within the luxury-fashion market, exclusivity has widely been lost. Today, almost anyone can buy a piece of a large fashion brand, money being the only hurdle. However with VONROSEN, I wanted to bring back exclusivity to fashion. If I want to establish a persistent luxury brand in fashion, I should allow myself to choose my customers just as the customer chooses me.”
David von Rosen not only believes in luxury, but also that VONROSEN clientele should be entitled to a brand that is truly exclusive.
Highly covetable, VONROSEN is Europe’s most sought after men’s and women’s ready-to-wear and accessory brand. VONROSEN only uses the optimum quality of fabrics, inclusive with shirts, jumpers, cardigans, blouses, dresses and accessories, which include handbags, belts and wallets.
VONROSEN adds an extra touch of exclusivity, by personally engraving the client’s initials on a discreetly placed oval signet at the bottom of every piece of the collection. With new pieces added throughout each season, clientele will be offered new additions of styles and colors year round.