NEW YORK, Oct 19, 2010 / — “I’m still the same person. I just lost 50 pounds,” Kelly Osbourne insists in the 11th video installment of the wildly successful Closet Confessions video series by Bluefly.
Showing off her svelte post-Dancing With the Stars figure, the charming blonde bombshell reveals an obsession with fashion that lay dormant until most recently.
From the gown she wore to Elton John’s annual Oscar party to the Chanel dress her father rock legend Ozzy Osbourne bought her, Kelly shares a drool-worthy collection that includes a priceless Balmain jacket, a 1960s original Yves Saint Laurent, and a hat she sheepishly admits makes her feel like Barbie— among other collectibles.
But even with all of Osbourne’s super-luxe clothes, shoes, and handbags, the star says her “number one fashion accessory” is her adorable Pomeranian.
“For so many reasons, people have a deeply personal connection with what’s inside their closets,” Bluefly CMO Bradford Matson notes, “and that combination of pride and vulnerability in Kelly’s video is what Closet Confessions is all about.”
Since its launch on April 7th, 2010, Bluefly’s Closet Confessions video series, has garnered over 1.5 million pageviews, giving viewers exclusive peeks inside the closets of style stars like fashion designer Christian Siriano, heiress Nicky Hilton, Real Housewife Bethenny Frankel, Olympic figure skater Johnny Weir, and PR Maven Kelly Cutrone, among others.
In September, Closet Confessions crossed the digital divide to television and has been airing in 45-second spots on Bravo TV that have ignited the blogosphere and Twitterverse with even more positive buzz about the series—and driven record spikes in traffic to Bluefly.