LOS ANGELES, Oct 29, 2010 / — It’s all about love, furry love i.e. for our four legged-friends as designing twins Dean and Dan Caten of DSquared2 launch the Dsquared2’s Limited Edition Leash and Collar Set for Dogs for yoox.com, the virtual boutique for fashion and design.
To be sold exclusively at www.yoox.com this holiday season starting mid November, the Dsquared2 Limited Edition Leash and Collar Set for Dogs were tried on by the celebrity pets Carla (Rumer Willis), Peter Pan (Paris Hilton), Marilyn (Dean & Dan Caten) and the loyal companions of Dita Von Teese and Mischa Barton.
Of course, bipeds were more than welcome to the VIP launch event at Beverly Hills. Guests who attended the event included: Angie Featherstone, Anjelica Huston, Danny Huston, Lyne Renee, Dita Von Teese, James Frain, Marta Cunningham, Jillian Barberie Reynolds, Joe Manganiello, Lady Victoria Hervey, Mischa Barton, Nash Edgerton, Paris Hilton, Rumer Willis, Tara Summers and Teresa Palmer.
Attendees enjoyed a vegetarian menu, sparkling cocktails, and the musical styling’s of DJ Marco Dasilva at a private home in Beverly Hills.
Certified animal trainer and host of Animal Planet’s show Night, Brandon McMillan, was on hand to offer attendees training tips, and a pet-friendly photographer allowed guests the opportunity to pose with their furry friends.
The proceeds from the launch, underwritten by yoox.com, and sales of these luxe dog collars and leases will benefit MUCH LOVE ANIMAL RESCUE, a 100% non-profit organization dedicated to finding safe, loving homes for unwanted, neglected or abused animals.
Known to TV fans as the host of Bravo’s “Launch my Line”, a reality show centered around fashion, Dean & Dan Caten are beloved by fashionistas for their famed DSQUARED2 line.
Launched in 1995 as a clothing line, DSQUARED2 has expanded into a full fashion house offering men’s, women’s, accessory, eyewear and fragrances collections.