LONDON, Dec 16, 2010 / — The shops in London’s West End and New York’s Fifth Avenue are famous for their amazing window displays during the festive season that dazzle shoppers and tourists alike.

This year – luxury diamond brand De Beers looks set to raise the bar by embracing ground breaking 3D technology for their stunning window displays to date at its London Old Bond Street and New York Fifth Avenue flagship stores.

Using cutting-edge technology, the enchanting world of De Beers comes to life in a specially created 3D film by Holition. The film is shown on customized Alioscopy screens which remove the need for 3D glasses to be worn, delighting and surprising the throngs of unsuspecting Christmas shoppers.

Unbelievably realistic and multi-dimensional, the innovative 3D technology will transport passers by into the mesmerizing world of De Beers, bringing the beauty, allure and power of its jewellery seemingly within reach in the heightened reality of three dimension moving imagery.

Who knows? The use of the very latest 3D technology may even inspire some of the UK’s tech and gadget loving boyfriends to propose this Christmas.