NEW YORK, Dec 1, 2010 / FW/ — Making its debut at the Fashion Footwear Association of New York’s (FFANY) Shoe Expo on Febryary 1-3, 2011 the new Sugar Fall 2011 shoe line will feature flat boots, wedges, sneakers and flats.

Expected to roll out in better department stores, specialty retailers and online on July 2011, which is just in time for the back-to-school season, the line is inspired by three different fall trends: Natural Trail, Pep Club, and Revolution.

The first collection will have more than 70 different styles, truly providing shoes girls can wear for any occasion and expected to carry a retail price between $29.99 and $79.99.

“The fall 2011 line was designed with the young lifestyle in mind,” said Mary Boncutter, President of Sugar.

“From back-to-school to true fall fashion trends like lace-up, suede and everything in between, we wanted to make sure our line celebrates the day-to-day activities these young girls experience, while at the same time remain fashion-forward.”

The line, created by E.S. Originals, a Sugar footwear licensee, features three key fall trends:

“Natural Trail” – a natural look with lace-up details and designs made of suede and canvas

“Pep Club” – a 60’s vintage look that includes materials and designs such as hounds tooth, plaids and Mary Jane’s

“Revolution” – a more geometric and high color look that highlights graphic prints and rhinestones on casual canvas sneakers

For more information, please visit www.sugarshoes.com or www.sugarbrand.com.

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