Justin Timberlake (L) and Trace Ayala
Justin Timberlake (L) and Trace Ayala

LOS ANGELES, Dec 13, 2010 / — In anticipation of next week’s launch of William Rast for Target Collection, a private shopping event was hosted by William Rast co-founders Trace Ayala and Justin Timberlake last Saturday at the Factory Place in Los Angeles.

Rachel Bilson, Minka Kelly (“Parenthood”), Joy Bryant (“Parenthood”), Anna Faris (“Yogi Bear”), Malin Akerman (“Couples Retreat”), Ryan Kwanten (“True Blood”), Armie Hammer (“The Social Network”), Chord Overstreet (“Glee”), Darren Chris (“Glee”), joined Target and William Rast to celebrate the launch of the William Rast for Target collection.

Guests shopped the William Rast for Target collection, which features premium denim and apparel for men and women, before it arrives at Target stores and Target.com. The collection was showcased in a downtown warehouse in LA. DJ Travis Keller set the mood with his “Anti-DJ” set style, spinning rock ‘n’ roll selections.

Slated to hit stores on Dec 19th, the William Rast for Target collection brings edge to premium denim, leather jackets and outerwear. Ranging in price from $16.99 to $199.99, the collection will be available only from Dec. 19, 2010 through Jan. 22, 2011 at most Target stores and on Target.com.

Photos by Picture Group / Kristian Dowling

(L-R) William Rast Co-Founder Trace Ayala, actress Malin Akerman, William Rast Co-Founder Justin Timberlake, actress Joy Bryant, and actress Minka Kelly attend the William Rast for Target Private Shopping Event at Building A at Factory Place, December 11, 2010 in Los Angeles, California.