NEW YORK, Jan 26, 2011 / FW/ — Founded in 2006 by identical twin sisters Annette and Daniela Felder, the label which is aptly named FELDER FELDER has gained a large following amongst celebrities and musicians.
In addition to editorials by Steven Meisel for Italian Vogue and Mario Testino for British Vogue, FELDER FELDER has also won the highly covetable and highly respected New Gen/Topshop Award for three consecutive seasons.
It has also garnered a nomination for The British Fashion Awards in 2008 and the British Fashion Council respectively offered FELDER FELDER an on schedule slot for Autumn/Winter 2010 London Fashion Week.
So, it’s really no wonder that the twin sisters who are both Central Saint Martins graduates are being kept busy with their very international and very famous clientele – Rihanna, Gwyneth Paltrow, Florence and the Machine and Allison Mosshart, amongst others.
What has caught the fashionistas attention about FELDER FELDER?
Annette and Danielle’s lives are saturated in the music world, giving FELDER FELDER a truly rock and roll aesthetic.
Renowned record producer, Arthur Baker (who also happens to be Annette’s husband) has gathered the likes of Peter Hook of New Order, Florence and the Machine, Little Boots and Leila Moss of the Duke Spirits to take part in their fashion shows. Their latest Spring/Summer 2011 collection draws inspiration from the Doors “Lizard King” by featuring reptile inspired prints and leather jackets.
Playing with opposites, the designing twins combine bold, modern colors and detailing with feminine silhouettes.
The line can be found at Liberty and Browns Focus in London, as well as by high end boutiques in Germany, France, Italy, USA, Russia, Australia and Austria. FELDER FELDER is currently a best seller at Browns Focus in London, and Dolce & Gabbana’s highy regarded multi-brand store Spiga 2 in Milan.
Annette and Danielle can also be seen as judge’s on an upcoming episode of Germany’s Next Top Model, alongside host Heidi Klum.