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Yohji Yamamoto and adidas Celebrate Ten Years of Collaboration

PARIS, Jan 24, 2011 / FW/ — Last night, at the Maison des Metallos at Paris’ 11th arrondisement, fashionistas gathered to celebrate a decade of synergy between famed designer Yohji Yamamoto and iconic sports brand adidas.

Yes, it has been 10 years since the inception of Y-3, the highly popular sport-style label that took the fashion world by storm since its debut collection. And to commemorate the event, Y-3 went back to its roots as it unveiled its menswear collection in Paris, the city where the label began.

Currently, Y-3 unveils its collection in New York; hence it was a big treat for the Paris fashion crowd to see the famed label as part of Paris men’s fashion week. Bringing its very popular interactive treadmill catwalk, models marched on the “runway” with the background overlaid with film footage of open roads and expansive valleys.

Simultaneously, Y-3 presented a screening of the Yohji Yamamoto documentary “This Is My Dream” and an exhibition of adidas for Yohji Yamamoto footwear, celebrating 10 years of collaboration. Together, the label presented both a look forward and a look back.

“This is My Dream” is a documentary by Theodore Stanley following Yohji Yamamoto during rare, intimate moments of a Y-3 collection in progress. The documentary traces an entire collection from start to finish, including design, casting, styling, and show production.

In the short film, Yamamoto opens up about his inspirations, his love of music, and his aesthetic vision.

It is a big year for Yamamoto and adidas, who are currently celebrating a decade of collaboration. The presentation also included an installation of greatest footwear hits from the leader of Japan’s avant-garde and the forerunners of sport-style.

The installation served as a reminder of the breakthrough concepts brought to reality by Yamamoto and adidas—as well as a symbol of much more to come.

Photos courtesy of Y-3

Paris Menswear Fall 2011

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