LOS ANGELES, Mar 5, 2011/ FW/ — adidas and Snoop Dogg co-hosted a VIP event on February 20th in Los Angeles during NBA All-Star Weekend to celebrate the launch of an adidas x Snoop Dogg footwear and apparel collaboration for Spring 2011.
There were special performances by Snoop Dogg, Chris Brown, Game, Far East Movement, Warren G and DMC. In addition to performances, guests at The Standard, Downtown LA included Cee Lo Green, Chaka Khan, Busta Rhymes, Ken Jeong (The Hangover), Dwight Howard (Orlando Magic), Serge Ibaka (Oklahoma City Thunder), Eric Gordon (Los Angeles Clippers), Wesley Johnson (Minnesota Timberwolves).
Highlights of the event included Snoop Dogg and DMC singing “my adidas”. The collaboration is inspired by Snoop’s favorite NBA team, The Los Angeles Lakers.
The collection is available exclusively at Footaction.
Photos by Noel Vasquez for Wireimage