AUSTIN, Mar 21, 2011/ — On March 16th, AllSaints, the acclaimed British fashion brand hosted the 2011 IAMSOUND SXSW showcase at the Sailor Jerry Lounge at Shangri-La in Austin, TX.
Guests enjoyed complimentary cocktails by Sailor Jerry rum while listening to live performances by Friendly Fires, Foster The People, Theophilus London, Mount Kimbie, DOM and New Villager, as well as DJ sets by Local Natives, Heems from Das Racist, New Look, Superhumanoids and Punches.
Photos by Tommy Brockert and Laura June Kirsch