DALLAS, Mar 16, 2011 / FW/ — MNRKY (pronounced as Monarchy) literally and figuratively goes rock & roll for Fall 2011.
First, the faces of the label are musicians and real life brothers Zane and Reeve Carney. (And for those who keep up with the theater, Reeve Carney currently stars in the Broadway play, “Spiderman: Turn Off the Dark.”)
Second, the collection is presented in a dynamic fashion/music video look book. Third, and most important, the Fall 2011 collection proposes silhouettes that are original yet also very reminiscent of the iconoclastic Japanese label Number (N)ine which had become inactive for the past two years.
With Number (N)ine gone, the fashion-forward rock & roll meets grunge meets Kurt Cobain with Euro-Japanese aesthetics left a big empty space in menswear. MNRKY, with its rock & roll bent and American practicality fused with the Number (N)ine signature look gives menswear a new vision.
And before the fashion purists out there grumble that MNRKY is a commercial brand and not a fashion house, take a closer look because with the label’s open alignment with the music industry that is not hip-hop and rap, it’s approach is very refreshing and novel.
So, hooray for MNRKY! It is taking the road less traveled when it comes to a denim brand. Long live rock & roll! And, Kurt Cobain might have been gone for a long time, but his spirit on the men’s catwalk is sorely missed! Let’s just keep our fingers crossed that MNRKY follows the true path.