NEW YORK, April 14, 2011 / FW / – Up close and personal is De Beers new website relaunch approach.  With bridal fashion week recently finished and the upcoming months of bridal season, De Beers is a perfect choice for its renowned history and exquisite craftsmanship.  Launched yesterday, the new e-commerce site’s navigation, content, and usability is friendly and engaging.

Features consists of regular article updates, advice from leading specialists, and an exhibit of various collections ranging from Jewelry, Bridal, to the Arpeggia and Talisman Collection.  From the fashion, style, and culture of diamonds to the history and design – the art of the diamond is at your fingertips.  Personal favorite include the selection of individual taste by carat, color, price, and product; necklaces (as photographed) and men’s jewelry options.

Website is available in five different languages worldwide.  With an extra touch of guarantee, each hand chosen diamond over 0.20 carats is microscopically branded with the De Beers Marquee.  Customer focused and tech savvy – it’s no wonder that De Beers is part of LVMH as an independently managed and operated company – and truly one of the world’s best known diamond jewelry retailer.


Photos courtesy of De Beers