MILAN, Sep 1, 2011/ — After two years of being in the Japanese market, Roberto Cavalli is opening its first flagship store in Japan this September.
Located at the prestigious Aoyama quarter, renowned for being Tokyo’s focal point of fashion and style, the new boutique will be the sixth Roberto Cavalli outpost in Japan. Before, the brand is available in shop-within-a-shop in main department stores.
At the beginning of November, Roberto Cavalli will travel to Japan to celebrate the opening of this important boutique, which will be the reference point for all activity of the Roberto Cavalli Group in Japan.
A two-story structure with a surface area of 300 square meters, the Aoyama boutique will embody the modern elegance and glamour of the Cavalli world. It will represent the Maison’s innovative “global fashion store” concept, which is already the case with the others flagship locations in the major cities of the world such as Milan, Paris, London, New York and Las Vegas.
The Aoyama boutique will host the women’s and men’s prêt-à-porter collections, as well as the accessories, eyewear, time-wear and underwear collections. The layout of the space has been carefully designed in such a way to emphasize the various product categories present in the boutique.
The ground floor will be dedicated to accessories: handbags, small leather goods, belts, eyewear, jewelry, watches, and menswear. The first floor will be dedicated primarily to womenswear, eveningwear, shoes, and accessories, and will also feature a special VIP room, complete with unique evening dresses.
The boutique has been created using the finest materials, many of which are produced in Italy exclusively for Roberto Cavalli. The boutique’s exterior façade will feature a Domasco patterned glass illuminated from within.
The entire boutique uses a special dark brown quartzite flooring mixed with crystal dust. Central areas, made of walnut parquet mosaic floor inlay, provide a spectacular centerpiece surrounded by brass, silver, and glass edging, complimented by rugs in dark brown pony.
Walls of ivory and dark brown stucco are highlighted with gold tones, and exceptional crystal display cases are illuminated with backlit framing. Ottomans and armchairs are upholstered in dark brown aged leather and leather printed in python. The evening collection area and VIP room on the first floor features walls adorned with platinum leafing, and offers a private and luxurious space for customers to receive exclusive service.
“Tokyo is on the world’s stage of fashion, glamour, and sophistication. This is a city of energy and inspiration,” said Roberto Cavalli. “I wanted to create a boutique in which elegance dominates, for both women and for men, in a welcoming and exclusive atmosphere, in which each person can totally fulfill their dreams and desires. I have always been extremely interested in Japanese culture, and I’m looking forward to come back to Tokyo to celebrate our new boutique together.”
Last year marked the 40 year anniversary of Roberto Cavalli as a brand, with stores now open in 25 countries worldwide.
Roberto Cavalli Aoyama Boutique
SS Minami Aoyama 1/2F,
5-5-4 Minami Aoyama, Minato-ku, Tokyo
Tel. +81 (0) 3-6418-2388