NEW YORK, Dec 8, 2011/ FW/ — With the mantra “believe in movement”, new active wear line, “Ideology” introduced the new face of the brand, Cheryl Burke at the chic Dream Downtown Hotel with fashion tastemakers in attendance.

A professional dancer, Cheryl is best known for winning the top prize at Dancing with the Stars twice. Ms. Burke will appear in the campaign for the line launching on February 2012.

With fashion tastemakers Phillip Bloch, Richie Rich, and Supermodel Irina Shayk, who was wearing a sexy cocktail dress in attendance, guests sipped on cocktails and previewed the collection to the tunes of Reality TV’s newest DJ, Rob Kardashian, who spent time in the DJ booth and mingling with guests.

Professional dancers surprised guests with hot and original dance routines wearing the new line and thus emphasizing Ideology’s modern design that is both fashionable and functional with its easy to mix & match pieces.

Ideology will be available exclusively at Macy’s.

Photos courtesy of Ideology

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