NEW YORK, Mar 23, 2012/ — For women, introducing the perfect modern bra – Calvin Klein Push Positive. This latest, colorful offering provides an ideal balance of cleavage, comfort and lift, resulting in a truly sexy, yet minimal and effortless bra.
With its smooth and sleek style, the bra gives the illusion of being one piece, while its clean cups create a natural, seamless look under clothes. The superior fit of this advanced push-up comes from a unique butterfly shape created with innovative inner-support technology.
Combining style and function, the bras and coordinating bikinis are offered not only in timeless black and bare, but also a vibrant array of deep, rich colors – including wild flower, ivy league and blue royale – as well as a daring animal print. Calvin Klein Push Positive is today’s ultimate wardrobe solution.
For men, Calvin Klein Bold returns for fall with a stream of new colors, from vivid blue and purple hues to rich gold and orange tones. The line is also enhanced with Calvin Klein Bold X-Ray – a limited edition assortment of printed trunks and boxer briefs inspired by electromagnetic scans. Fall also brings the launch of Calvin Klein
Modern Classic, which evolves the underwear brand’s iconic styles, but updates them with a contemporary microfiber.