As announced yesterday, the Jimmy Choo Cruise 2013 collection will be designed in collaboration with Rob Pruitt. The range of accessories will include shoes, handbags, and small leather goods all referencing the inimitable style of Pruitt’s art. The products are set to debut in Jimmy Choo boutiques and online in November 2012.
From glittering panda bear paintings to sculptural blue jeans to a silvered Andy Warhol monument on public view, Pruitt is known for producing art that is both playful and profound.
Jimmy Choo Creative Directors Sandra Choi and Simon Holloway consistently reference contemporary art in their collection conceptualization, and were inspired by Pruitt’s playful style and witty cultural references.
‘We were captivated by Pruitt’s energy, his computer screen use of colour and the festive exuberance of his prints and materials; there were elements in his work that reminded us in subtle ways of the Jimmy
Choo design iconography. We sensed that Rob’s twist on Jimmy Choo glamour would yield something very collectible and uniquely beautiful.’ Creative Directors Sandra Choi and Simon Holloway.
Throughout its history, Jimmy Choo has collaborated with contemporary artists. This partnership with Rob Pruitt follows previous collaborations with contemporary artists such as Nan Goldin for the Cruise 12 Icons Collection, Marilyn Minter for the Cruise 11 Crystal Collection, and Richard Phillips for the Spring Summer 2008 Collection.