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Go To Enterprise Breathes New Life to Vionnet

MILAN, May 22, 2012/ — In a time when finding capital is not an easy task, Vionnet has found a white knight with Go To Enterprise. The two companies have reached an investment agreement directed at accelerating the strategic development of the fashion house.

In an announcement today, both companies confirmed that Go To Enterprise Sarl will acquire the majority of shares of Vionnet SpA with the Settlement being based according to evaluations of the luxury sector where Vionnet is positioned.

It was also confirmed that the shareholders, promoters and managers who revived the historic brand in 2009, remain investors and executives of the company.

Commenting on the investment agreement, Ms. Goga Ashkenazi, head of Go To Enterprise said, “I am delighted to join the Vionnet family, which is, without a doubt, already a success story. I admire all that the brand represents; including the team behind what has been created so far based on the principles and vision of Madeleine Vionnet!”

“I am especially excited to be joining the company in this historical year for the brand, which is celebrating its 100th Anniversary, and am looking forward to contributing to the further expansion of this beautiful brand,” Ms. Ashkenazi added.

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