NEW YORK, Sep 28, 2012/ — TV fans know Alexander Skarsgard as True Blood’s Eric Northman but fashionistas identify him as the face of “Encounter Calvin Klein”, the newest men’s fragrance from Calvin Klein Fragrances.
And last night, at the global launch of “Encounter Calvin Klein”, Alexander Skargard took center stage as he introduced the new fragrance in person to the fashion elite and to the rest of the world via a multi-channel advertising campaign.
The launch was held at the McKittrick Hotel’s new rooftop garden bar, Gallow Green, in New York City. The invitation-only event was hosted by Calvin Klein Collection’s Men’s Creative Director, Italo Zucchelli.
Those in attendance and wardrobed by Calvin Klein Collection included Mr. Skarsgård, actresses Olivia Wilde and Nora Zehetner, as well as Bip Ling and Olivia Chantecaille.
Mr. Skarsgård’s look was designed by Mr. Zucchelli and the women’s looks were designed by Francisco Costa, the brands’ Women’s Creative Director.
Following the party, all guests were invited to experience a thrilling performance of Sleep No More – the award-winning theatrical experience that reinterprets William Shakespeare’s Macbeth through a film noir lens. The event reflected the similar film noir style of the ENCOUNTER Calvin Klein advertising campaign.
For more information on ENCOUNTER Calvin Klein, visit encountercalvinklein.com
Photos by Billy Farrell/BFAnyc.com – or – Madison McGaw/BFAnyc.com