NEW YORK, Dec 6, 2012/ — Though most of us equate Polaroid with photography, Polaroid actually has a long history with eyewear. On Tuesday, December 11th, Polaroid will be celebrating its 75th Anniversary at The Museum of Modern Art (MoMA)

Whilst guests discover, explore and interact with the brand’s technology, heritage and innovation as well as learning how Polaroid Eyewear is moving forward into the future, they will be entertained by the music of the New York based DJ trio “The Misshapes”.

Guests will be invited to experience polarization through a striking glare installation which will demonstrate the unique and perfect vision of the Polaroid polarized lens, and will also have the opportunity to preview, touch and try the new Polaroid Plus sunglasses collection.

MoMA’s collection of Architecture and Design includes an original pair of 1946 Polaroid sunglasses: a unique piece manufactured by the American Optical Corp. and donated to MoMA by Edgar Kaufmann Jr., heir to the famous family home Fallingwater designed by Frank Lloyd Wright.

This pair of Polaroid sunglasses is among the objects in MoMA’s collection that were selected by the contemporary artist Trisha Donnelly for her installation entitled Artist’s Choice, on view at MoMA until April 8, 2013.

Polaroid Plus Sunglasses

In the year of its 75th Anniversary, Polaroid Eyewear is introducing the new Polaroid Plus sunglasses Collection, which combines the latest results in polarization technology with a brand new style designed for a minimal and urban look.

Every pair of sunglasses features the Polaroid UltraSight™ Plus lenses, the evolution of the polarized lens, which are now also glue-free to ensure perfect vision, high protection and comfort: this is eye care at its best.

The Polaroid Plus collection is produced by Safilo Group and will be on sale worldwide starting from Spring 2013. The collection is available in 10 styles, each and every one of which features the new polarized technology.

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