Milly2NEW YORK, MAY 20 2013 /FW/ – MILLY will be opening its first ever pop-shop on Maine Street in East Hampton this Saturday, May 25th, just in time to kick off Memorial Day weekend.


“I am looking forward to opening my first-ever pop-up shop in my favorite beach retreat—East Hampton,” says Michelle Smith. “I’ve personally selected each piece that will be featured in the shop–the beachy, minimalist space is the perfect complement for my collection.”


Curated by founder and designer Michelle Smith, the boutique epitomizes the bright and effortless Hamptons lifestyle. Housed in a vibrant space, MILLY’s new pop-up will include ready-to-wear, handbags, and MILLY Cabana and MILLY Minis childrenswear collections. MILLY for Sperry Topsider shoes will also be sold, alongside a collection of candles and other specialty items chosen by Smith.


Situated in the heart of the premier shopping destination, at 54 Main Street in East Hampton, the 1000-square-foot shop will stand for 18 months and feature the entire range of MILLY designs.

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