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Isabel Marant brings Urban Attitude French Style to H&M

Isabel Marant for HMDALLAS, Jun 11, 2013/ — To followers of the Paris fashion scene, Isabel Marant is a byword for reinventing Paris chic, turning it into boho elegance with an urban attitude and rock ‘n’ roll spirit.

Delivering a genuine French allure that the Millennials love, the Paris-born and raised designer mixed bohemia and masculine tailoring creating her signature look which subsequently also defined the millennial Parisian chic.

With her effortless style, Isabel Marant has created a widely influential and successful take on Paris chic. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style.

Available from November 14, 2013, in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers. Isabel will also, for the first time, create a collection for men.

“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour,” says Isabel Marant.

I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” she added.

[MARI DAVIS]

Isabel Marant and Margareta van den Bosch

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