NEW YORK, Aug 13, 2013/ — Prabal Gurung has given ICB a modern image and very sharp creative direction. Inspired by a witty, intelligent and astute girl, the new ICB collection offers bold colors, eclectic prints and smartly tailor pieces for the effortlessly cool and confident girl.
That concept is strengthened with the label’s Fall 2013 communication campaign. Taking the ICB girl in her element, ICB Fall 2013 brings her into an urban and modern space.
The setting is a raw New York loft with hardwood floors and brick walls and large windows. Flooded with daylight, this sparsely decorated environment embodies the relaxed but chic urban lifestyle.
We see the ICB girl leaning against the wall or close to the window in full length or 3/4 length images, mixed with close up portraits that connects with the viewer in an intimate way.
The setting places the ICB in a context that is very New York. The creative is simple, clean and cool while being relaxed and effortless just as the ICB girl is.
The model Iselin Sterio was styled by Tiina Laakkonen and photographed by Mikael Jansson. Hair was styled by Shon and makeup by Mark Carrasquillo.
The campaign will break on icbnyc.com. Wider distribution will follow in Japan and Asia.