NEW YORK, Sep 13, 2013/ — Always driving the trends, pushing the envelope and exploring new territories, Grammy-Award winning Rihanna launches her newest fragrance, Rogue by Rihanna. Rihanna created this adventurous scent for the woman who, like herself, radiates edginess and confidence but is also flirty and feminine.
Rihanna exudes strength, femininity and mischief conveyed to her fans through music, unpredictable fashion choices, memorable unapologetic performances, and now through her new fragrance, Rogue.
Rihanna’s bold approach to life pushes the boundaries of convention, proving that Rogue is a state of mind. A perfect blend of powerful and playful, the fragrance encourages all women to live life on their own terms. Show your strength and beauty, go Rogue.
“People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It’s a personal fragrance that’s more self-aware. It’s Rogue, it’s me,” says the songstress. “This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves.”
Rogue by Rihanna was photographed by Mario Sorrenti, styled by Mel Ottenberg, hairstyling by Yusef Williams and makeup by Lucia Pieroni.
Rogue by Rihanna will be available beginning September 2013 at Macy’s (www.macys.com), Dillards (www.Dillards.com) and Belk (www.Belk.com).
For exclusive content check out www.perfumesbyRihanna.com or on Facebook at www.facebook.com/FragrancesbyRiRi
THE ROGUE BOTTLE AND COLLECTION
With a chic yet edgy aesthetic, Rihanna designed this bottle reflective of her personality. From top to bottom, this it showcases sensual strength with 6 spikes inverted at the base and rising into a soft rose gold collar and draped in a stingray-inspired motif at the cap.
Eau de Parfum
125 ml / 4.2 oz
75 ml / 2.5 oz
30 ml / 1.0 oz
6 ml / .20 oz Roller Ball
200 ml / 6.7 oz
GWP with $69.00 or more purchase
Stingray Leather Zip-Around
GWP with any two Rihanna fragrances (available October)
$49.00 (available Black Friday)