DALLAS, Oct 22, 2013/ — With snowboarding recognized as an Olympic event since 1998, Vans with its 20-year history of its Vans Snow line is a bona fide pioneer in snowboarding.
Shaped by Vans’ renowned heritage as the original action sports footwear brand since 1966, Vans Snow cements it legacy in snowboarding with 20 years of iconic heritage dedicated to being “Off the Wall” and on the snow.
In celebration of this historic milestone, Vans Snow anticipates an exciting season ahead, bringing forth a brand new offering of technical boots and accessories and kicking off the launch of the “Mountain Edition” collection, a functional, streetwear-inspired hybrid apparel line.
The 2014 collection will include an exclusive 20th Anniversary capsule, complete with V-66 boot, jacket and socks.
Like most pioneers in any field, Van’s cultural influence cannot be denied. Vans made its debut on the mountain in the early 1990s, employing nearly 30 years of footwear expertise on its first Vans snowboard boots.
In 1997, Vans was the first brand to release signature boots custom designed by their riders, building momentum toward a long roster of influential style icons including Jamie Lynn, Shaun Palmer, and Circe Wallace.
And of course, snowboarding as a sport made history in 1998, in Nagano, Japan, it officially became a Winter Olympics game.
And finally, Vans will release, “Twenty Years: Off the Wall, On the Snow”, a definitive retrospective film on Vans Snow by respected snowboarding filmmaker Mike Hatchett of Standard Films.
In 1997, Vans was the first brand to release signature boots custom designed by their riders, building momentum toward a long roster of influential style icons including Jamie Lynn, Shaun Palmer, and Circe Wallace.
With iconic personalities who embody Vans’ “Off the Wall” spirit, Vans established its reputation for individual expression, cultivating a unique enthusiasm for the snowboarding that is stronger than ever today.
So, this year, as Vans Snow celebrates its 20th anniversary, the brand embraces its commitment to the industry by paying homage to individual expression and timeless style with an intimate celebration in New York at the House of Vans.
The unique gathering will feature a gallery of personal artwork by select riders from the Vans Snow team along with a private screening of the Vans Snow retrospective film “Twenty Years: Off the Wall, On the Snow”, by respected snowboarding filmmaker Mike Hatchett of Standard Films.
