woolrich website 01DALLAS, Oct 24, 2013/ — Leveraging the advantages of being virtual, WP Lavori, owner of 183-year-old American label Woolrich John Rich & Bros launched today the company’s first global online boutique.

Aimed at raising brand awareness and engaging fans, www.Woolrich.eu is both an easy-to-navigate site that depicts a bold shopping experience and in-depth brand history with compelling multimedia content.

The new Woolrich John Rich & Bros. online store features the brand’s Fall/Winter 2013 collections of apparel and accessories for men, women and children; including special editions of the classic arctic parka and a new range of outerwear.

The online boutique will also feature brand exclusives and special editions; including the Arctic Parka collaboration with DuPont™ Teflon®, as well as a brand journal and a style guide.

In addition to the e-commerce launch, a new Self-Portrait Stories campaign is being implemented for Fall/Winter 2013, featuring fans in WJRB outerwear, portraying their unique styles directly on the site.

Each individual says something about what they believe style and comfort are, resulting in a series of images where styling, posing and attitude show the real personality of each one.

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