CITIZEN WATCH COMPANY OF AMERICA, INC. LIMITED EDITION PRIMODALLAS, Nov 3, 2013/ — Launched this spring, the new race-inspired Primo collection by Citizen Watch has a new component – the Matt Kenseth Limited Edition Primo chronograph.

Inspired by the CITIZEN Brand Ambassador, 2003 NASCAR Sprint Cup Series champion and two-time Daytona 500® winner Matt Kenseth, the new watch introduced this October features a red and black color scheme, two interchangeable genuine leather straps and an etched case that resembles auto racing’s checkered flags.

Kenseth’s racing number 20 is featured on the dial, as well as on the engraved caseback that also includes his signature. Each limited edition timepiece also comes in a handsome wooden presentation box.

Additional features of the watch include a 1/5 second chronograph that measures up to 60 minutes, 12/24 hour time, a one-way rotating elapsed-time bezel and has Citizen Eco-Drive’s proprietary light-powered technology.

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